“The way we communicate with culture is changing because culture is changing the way it communicates.” Danksy die ontploffing in veelvlakkige kommunikasieplatforms word organisasies se benadering tot hulle teiekngehoor (of mark) algaande in ‘n relasionele rigting ingedrwing. CJ Casciotta vra die vraag of hierdie skuif nie ook ‘n positiewe implikasie het vir die manier waarop die kerk evangelisasie aanpak nie.

Over the past several years, there’s been a major shift in the way companies and brands communicate with their audience. The emergence of social media has set the stage for a different type of customer experience, one very different from the cold-call, door-to-door model boomers grew up operating under. The accessibility of multiple, multi-dimensional communication platforms like Facebook, Instagram, Twitter and YouTube, has forced brands to take a much more relational approach to attracting their audience.